How powerful are words?
I read from somewhere: “Our words are powerful, so powerful that they create our reality. Language is a powerful tool for directing and manifesting energy into form.”
I asked myself, “How powerful are words really?” So I did a reverse experiment and revisited the stores I now frequent because of the twelve words that I read from Yelp reviews!
“Decided to give this place a try. My life is forever changed…” - says Amanda G for Cordray’s Bakery & Lunch (Hollywood Blvd)
“Amazing! Honest, fair, trustworthy, fast, nice—No need to research other places…” - says L B. for Hovson Tires & Automotive Center (4385 W Sunset Blvd)
“Staff came approached and wears the most contented smile you ever seen.” - says Jay O. for Hacket London (Kuala Lumpur)
“…the items are well made using quality prima cotton and reasonably priced.” - says Alexander L. for Pact (Orchard Singapore)
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| This is exactly the breathtaking view that you see at dinner! |
“…really interesting history being the first skyscraper built to last earthquakes.” - says Craig R for Torre Latinoamericana (Mexico City)
“No trip should be complete without seeing the sunset at Arpoador” - says Greg A for Praia de Arpoador (Rio de Janeiro)
“we had an absolutely spectacular time seeing Hamlet at this amazing facility.” - Shakespeare’s Globe Theatre (London)
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| It was a Yelp review, not Mr Stallone that convinced me to eat here! |
“closest I've been able to find for that New York style slice.” - says Irene B. for Mulberry Street Pizzeria (Beverly Hills)
According to Psychology Today, “Much of human behavior, thought and emotion stems from our psychological need to belong …Belonging also takes shape on the grounds of shared experiences.”
Surveys (2018) have found that less than 25 percent of customers trust the messages they see in digital and print media.
Online reviews, on the other hand, are trusted by a whopping 84 percent of consumers, who view such reviews as a personal recommendation.
In a time when 73 percent of customers “say they would be willing to pay more for a product that offers complete transparency in all attributes,” it’s clear that leveraging reviews and sharing how you’ve changed can make an incredible difference for your profit margins.
Studies have found that the more reviews your product receives, the more confidence consumers gain in their purchasing decision — even if you have a few bad reviews sprinkled in. Some reports have even found that going from no reviews to one review can increase purchase rates by 65 percent.
So how do you ensure you gain positive reviews for your products? HubSpot’s Sophia Bernazzani listed her top 10 strategies:
- Create different spaces to leave reviews.
- Optimize your content.
- Create incentives.
- Ask at the right moments.
- Meet customers where they are.
- Ask open-ended questions first.
- Respond to every review -- even negative ones.
- Share positive customer reviews you've already received.
- Give your customers a positive review first.
- Ask the customer in person.
But I observe that what convinced me (long after reading their Yelp review) to keep on coming is seeing the passion the people behind these shops bring to make my and every customer's experience great!
It doesn't matter how big or small your shop is or whatever location you are found in--positive, heartfelt, short, yet meaningful words can bring you recurring business.
Just 12 words are often enough to bring in the big bucks!
Just 12 words are often enough to bring in the big bucks!
So how powerful are words? Powerful enough to bring you a loyal customer.
Source:
Bernazzani, Sophia (2018). “10 Strategies to Promote Positive Customer Reviews for Your Brand or Business.” HubSpot.
Resnick, Nathan (2018). “Backed by psychology, reviews are big for your business — here’s why.” The Next Web, August 2018. https://thenextweb.com/contributors/2018/07/19/backed-by-psychology-reviews-are-big-for-your-business-heres-why/
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